(v 2019 02 20)

In the ten years leading up to today, I operated as a creative director at some of the world’s most respected design studios. I delivered communication strategies and designs for high end brands in the industries of fashion, lifestyle, technology, automotive and luxury. 

I know a lie when I see one.

Today I practice as a consultant in communication strategy and as an associate professor for visual methods, sometimes also as a public speaker. I’m committed to an ethical and planetary viable practice, and consult in the spirit of the Common Good Economy

(download proof-of-work.pdf, password: default)

If you’re interested in working together, I invite you to read on for a few minutes.


My offer is a conversation-based consultancy relationship, meaning we would meet (online or offline) and talk about your project. I apply my knowledge, skill, experience, taste and intuition to explore good answers to your questions, while in exchange with you.

A conversation usually amounts to a briefing (a catalog of relevant questions, assumptions and first ideas), that turn into a concept (a well-rounded narrative). We talk, in order to understand exactly what it is that your product, service, start-up, design studio, family business or global organisation might need to communicate itself more successfully. How to express its values and ideas correctly, honestly and effectively?

Usually, an exploration of aesthetics and production emerges from conversations – how to give shape to something like a visual identity, a website, a campaign, photography, an editorial strategy, an architectural concept, a show, or a communication manual? And perhaps most importantly: who will be the people that give life to it? How will they work together? How to design within the constraints (budget or otherwise), while keeping the essence intact? I consult and facilitate in such matters.


As a default, I provide reports of our conversations, with an analytical summary and further elaboration of the discussed ideas, turning them into a written narrative, supplemented by conceptual diagrams. In the best cases, a Report serves as something like a sourcecode for your project. I aim to describe and detail creative concepts in a way that is clear, agreeable and actionable for all people involved in the process. This can include recommendations towards the initial setup of people, timing and budget. Where appropriate, visual ideas are drafted, and contextualised with highly specific reference material, which helps us understand the building blocks for new aesthetic expressions and qualities.


Conversation + Report:
€1600 / $1800  

A half-day conversation, exploring a previously agreed-upon agenda of questions and desired outcomes. Within 5-10 working days, our session is followed by an actionable report, as described above. Up to half a day of self-guided research in preparation of our conversation is included (I'm a curious person). If desired, I can make introductions to talented friends, who are able to carry your project from concept into design and through the production phase. 

One Conversation + Report can already define a project, but it can take a few iterations to address more complex situations, like something global with many stakeholders or just particularly tricky topics.

Conversation (no Report):
€500 / $600

This option is more of an exception, but in some cases Reports are less critical. For example when your own creative capacity allows you to formalise your own conclusions. I also offer mentoring in communication design, which aims to support your growth in this direction.  

Subscriptions: it is possible to meet every 4 weeks (with or without Reports). Pricing would stay the same, but like this we can accomodate for steady progression.

Please note: My collaborators receive full attention, which allows for a maximum of two Conversations + Reports per week.


It has been pointed out to me that my rates are below market standards (of big companies). My personal standard with this pricing is aimed at fairness and accessibility for small companies and family businesses, while also sustaining a normal life in Amsterdam and paying taxes for the infrastructure I/we use over here. The impact of my contribution on the other hand is less easily measured in numbers, especially when deployed through companies with global reach and an appetite for contagious ideas. It has however been valued (and compensated) considerably higher than what I myself choose to ask today. To conclude the personal note – I experience the concentration of capital and its side-effects to be out of control today, particularly that people’s time is being valued so disproportionally unequal. 

Glad you’re still with me.
Does this sound like a useful approach to you?

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