v. 2019 01 14


I practise as an associate professor for visual methods, and as a consultant for communication strategy and design.

If you’re interested in working together, I invite you to read on for a few minutes.







COMMUNICATION
CONSULTANCY


My offer is a conversation-based consultancy relationship, meaning we would meet (online or offline) and talk about your project. I apply my knowledge, skill and experience to explore the best answers to your questions on the spot, in a dialogue with you.


Sometimes it is a session where we just develop "the briefing" together, but sometimes it's already "the concept" or even "the plan". We talk, in order to understand exactly what it is that your product, service, start-up, family business, design studio or global corporation might need to communicate itself more successfully. How to express its values and ideas correctly, honestly and effectively?


Usually, an exploration of aesthetics emerges from this – how to give shape to something like a visual identity, a website, a campaign, photography, an editorial strategy, an architectural concept, a show, or a communication manual? And then the production essentials: who is in the team to make it happen with, what is the workflow? How do we design to budget, while keeping the essence of the work intact? I consult and facilitate in such matters.





+ REPORTS


As a default, I provide reports of our sessions, with an analytical summary of the discussed ideas, turning them into a written narrative, supplemented by conceptual diagrams. I aim to describe and detail creative concepts for you in a way that is clear and agreeable for all people involved in the process. This can include recommendations towards the initial setup of people, timing and budget. Where appropriate, ideas are contextualised with highly specific moods and reference material, which helps us understand the building blocks for new aesthetic expressions and qualities.





BACKGROUND


In the ten years leading up to today, I operated as a creative director at high profile design institutions like Meiré und Meiré, Random Studio and Apple . I delivered communication strategies and designs for labels like Nike, Hermés, Rimowa, Fairphone, Raf Simons and XL Recordings.

download proof-of-work.pdf
(password: default)

I am committed to an ethical and planetary viable practice, and consult in the spirit of the Common Good Economy. I consider it a surprisingly straightforward tool that helps leading companies to sustainable growth through good long-term relationships. 





PRICING & TERMS


Conversation + Report: € 1600 

A half-day conversation, exploring a previously agreed-upon agenda of questions and desired outcomes. Within 5-10 working days, our session is followed by an actionable report, as described above. Up to half a day of self-guided research in preparation of our conversation, is also included (I'm a curious person).

One Conversation + Report can already define a project, but sometimes it may take up to four iterations to address more complex situations, like something global with many stakeholders or just particularly tough topics.


Conversation (no Report):
€400 / $450

This option is more rare, but in some relationships the Conversations themselves are the most valuable aspect. For example, when your own creative capacity allows you to formalise the conclusions by yourself. I also offer mentoring in communication design, which aims to enable you towards exactly this, so you can make your own version of a Report.  


Subscriptions: it is possible to meet every 4 weeks, with optional Reports. Pricing would stay the same, but like this we can accomodate for steady progression.

My collaborators receive full attention, which allows for a maximum of 2 Conversations + Reports per week.




P.S.

It has been pointed out to me that my rates are below market standards. With this pricing, I aim to be fair and accessible for small companies and family businesses, while also sustaining a normal life in Amsterdam. The impact of my contribution is not easily measured in numbers, especially when deployed through companies with global reach, but has been valued (and compensated) considerably higher than what I myself choose to ask today. On a personal note, it just feels like capitalism is a bit out of control these days, and ideally people’s time should not be valued so disproportionally unequal. 





start a conversation


Mark