Follow the feeling

In a line of work where being ahead of the curve is currency, I believe it's vital to have a solid sense of where culture is going. Now that our time is defined by climate crises, geopolitical instability, and complex identity politics, this requires not just understanding trends, but also larger sociopolitical currents and conceptual frameworks, while acknowledging our wider responsibilities.

I work as a creative director, strategic consultant, and cultural producer across industries. Drawing on 20 years of practicing communication design, I can bring vision, context, and know-how to a project. My work items range from executive sparring to cultural forecasting, (brand) analysis and communication strategy, identity and community development, design direction, interaction design, store design, scriptwriting and artwork production.

My past collaborations include the teams of Apple, Raf Simons, Nike Lab, Real Review, LOT2046, XL Recordings and ∄. Gratitude to all my people. I also provided client work for Hérmes, Rimowa, Maison Margiela, NIO, BMW, Calvin Klein, Fairphone, many cultural initiatives, web3 moonshots, and startups in the sustainable innovation space.

Client Review: “I can hardly put into words how I feel after reading it: this document is a piece of art. It's so cohesive. I'm able to see and feel the identity and vision that matches (brand name’s) soul. I love its humanity and the circular communication you've created as well.”

I believe the reason why a strategy client would feel this way, is that I have a framework for Identity Development which replaces conventional takes on branding. Instead of producing purely aspirational constructs for market fit, I aim to reveal something more truthful, credible and convincing by applying Carl Rogers’ approach of person-centered therapy with organisational stakeholders. In understanding the collective persona that one is part of, blockages that prevent growth can be resolved internally, rather than being brushed over.

The title image was captured by Olya, and Georgia helps me with words. Home is Neo-Metabolism, I collect research on are.na and file moods to IG

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