Over the past ten years, I operated as a creative
director in the field of communication design, developing
visual identities, digital brand and product narratives,
retail architecture and immersive situations for high-end
I know a lie when I see one.
As of this year, I am exclusively applying my abilities
and experience to initiatives that integrate values
of transparency (talking honestly to themselves and the
world), sustainability (in the sense of not destroying our
spaceship), and innovation (being open to new ideas).